Day 2 with our guest speaker was just as impactful!

We were excited to welcome back Tom Harness of Harness Digital Marketing, who continued pouring practical, real-world marketing strategy into our young professionals.

Today’s focus included:

🎯 Tagged Audience – Understanding not just who your audience is, but how to intentionally target and reach them.
📱 Platform Strategy – Choosing the right platforms and using them with purpose instead of posting randomly.
🗓️ Content Plan – Creating consistent, intentional messaging that aligns with your brand and goals.
🤝 Face-to-Face Strategy – Remembering that digital marketing is powerful, but personal connection still builds trust and loyalty.

The insight shared today helped bridge the gap between having a business idea and building a strategic presence. Marketing isn’t guesswork — it’s intentional.

Thank you again, Tom, for equipping the next generation with tools they can apply immediately! #JacksonCEO