Day 2 of digging into the financials with Michael Jessup, and today was all about making it practical and making it make sense for each individual business.

No fluff. No guesswork.
We rolled up our sleeves and walked through real numbers, real scenarios, and real decisions—so owners could clearly see where their money is going, what it’s doing, and how to make it work for them.

Today was about:
• Understanding your numbers without being overwhelmed
• Connecting financials to everyday business decisions
• Building confidence instead of confusion

You could feel it in the room—folks were locked in, asking sharper questions, having “aha” moments, and starting to think like owners who are in control of their finances, not afraid of them.

This is how growth happens: clarity, consistency, and commitment. #JacksonCEO