Week Two Newsletter

Aimee Wigfall Photography

Aimee Wigfall
Aimee Wigfall, owner of Aimee Wigfall Photography, spent two days with us this week.  On Monday, she sat down and told the story of starting her business.  She focused on personal branding, an issue which the entrepreneurs didn't realize they were doing.  On Tuesday, she took headshots and will be providing them to the students.  That's right, these young professionals are well on their way to having professional headshots for their own branding and marketing.

Class Business Brainstorming

Aimee Wigfall

With the majority of the planning for the name badges completed, the group turned to the class business.  Here, they brainstormed and workshopped ideas.  If you look closely in one of the pictures, you can get a preview of one idea.  

It's so interesting to watch the transition from expecting the facilitator to give them the "right" answer to figuring out the best answer on their own.  They come in with the mindset that an idea is good or bad, true or false.  When they begin facing some real-world issues like they do in CEO, it takes a while before they feel comfortable moving foward with an idea even though there are both pros and cons associated with it.

While they were doing this, Aimee Wigfall took headshots of them in her studio.  She gets another big thank you for her help!

Bill Atkinson

Bill Atkinson

Bill Atkinson has been a freelance writer, focusing on business, for the past 41 years.  During that time, he has interviewed over 1,500 people and gained insight from each and every one.  He came and spoke with the entrepreneurs, sharing that experience and knowledge.  

This is not Mr. Atkinson's first introduction to CEO.  Among his interviewees is Craig Lindvahl, the founder of CEO.  You can read the article here.

Outer Edge Training

Tim Bishop
Tim Bishop is a former U.S. Army Ranger and Sheriff Deputy and the current owner of Outer Edge Training.  His experiences in those positions as well as what he gained in Ranger School give him a broad knowledge base.  He came and spoke with the entrepreneurs about leadership and planning.  The lessons he taught are already being applied to the class business.

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