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A big thank you to the Air Force ROTC at SIU who did some great exercises this morning with Jackson CEO! It was particularly helpful as they consider how they will recruit their target audience and build their business. The AFROTC team emphasized respect and the idea that words matter. They went on to say that as a CEO team, students should hold each other accountable, focus on their mission, and recongize that respect and delivery of how you speak to others influences how they respond and impacts what they may do. Thanks so much for the great morning and life lessons that you shared with us. -jj

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